L’Oréal Paris, the world’s number one beauty brand, introduces its iconic Glycolic Bright Serum duo in the Philippines, aiming to help users achieve brighter skin this summer. The Glycolic Bright Face and Eye Serum are standout products in the L’Oréal Paris skincare line, renowned for visibly reducing dark spots by -57%.    Brighter Skin from the Comfort of Your Own Home   In Filipino culture, the notion of radiant and bright skin is often linked to dermatological appointments. Many Filipinos schedule facials before major events to look and feel their best. Understanding the busy lives of Filipinos, L’Oréal Paris presents...

PUMA continues its ongoing celebration of the classic Palermo sneaker.    For the latest chapter of the first-ever Palermo campaign, Dua Lipa and PUMA set the table for a special dinner party in a historic Italian villa. The Palermo is the guest of honor, pictured in a backdrop of fresco artworks and fresh produce.   Photographed by Francesco Nazardo, mixing playful and candid visuals, the images showcase the Palermo as a white tablecloth aperitivo, arriving in a range of new and vibrant colorways. Dua Lipa dons the timeless low-top, featuring a signature tag on the upper, a T-toe construction, and...

Global sports brand PUMA marks its first campaign with K-Pop girl group IVE with the release of the Teveris NITRO, PUMA’s 2000s tech-inspired sneaker engineered with ultra-comfy NITRO™ cushioning, as well as exclusive and signed IVE photocards.    Following the announcement in June this year that the renowned K-pop sensation under Starship Entertainment has joined the brand as its APAC brand ambassador, PUMA has unveiled its highly anticipated drop of the sneaker line, featuring IVE as the face of the collection.   Inspired by PUMA’s 2000s running range, the Teveris NITRO draws on performance aesthetics to create everyday footwear with...

Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together.  Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline.  The return of FENTY x PUMA blends PUMA’s deep history and heritage in sport with Rihanna’s iconic stature as a leader in music, culture and fashion. The FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the...

PUMA is marking the return of the Palermo, a terrace legend and a shoe that pays homage to the coastal capital of the island of Sicily.   After being teased by PUMA collaborator and ambassador Dua Lipa earlier in 2023, the Palermo OG is now set to make its official return. This storied low-top originally made its debut in 1980s football stadiums, where it was a staple amongst the terrace crowd.   PUMA’s 2023 bring-back features the shoe’s original blue-and-white colorway, complete with a retro T-toe construction, a classic gum sole, and the shoe’s signature tag featuring PUMA lettering in...